This guide walks you through the basic setup steps for the "Countdown Timer" feature in RuffRuff Selling Periods, along with how to verify it's working, following the actual steps you'll take in the app.
The countdown timer visually displays the time remaining until a product goes on sale or until a sale ends, helping build customer purchase intent and boosting your conversion rate. Follow this guide to set up an effective timer for your store.
About the Countdown Timer Feature
What It Can Do
- Show customers the time remaining until the selling period starts
- Show customers the time remaining until the selling period ends
- Translate all text content
- Control whether it's shown, per selling period rule
- Change the wording, per selling period rule
- Customize colors, font size, and more
- Display the countdown timer regardless of traffic volume
Specifications
- Supported only on Online Store 2.0 themes
- Can only be displayed on the product page
- All text within the countdown timer can be translated
- The countdown timer's title and description can be set per selling period rule
- Can only be shown during the "Before selling period" or "During selling period" states of a selling period rule
- During "Before selling period", it counts down to the time set in Selling period > Start date/Start time
- During "During selling period", it counts down to the time set in Selling period > End date/End time
Demo
The page below is a demo product for the countdown timer feature. Check out how it works.
How to Use the Countdown Timer Feature
Step 1: Add the App Block

(1) Go to Online Store > Themes
(2) Click Customize for the theme where you want to display the countdown timer

(3) Open the product template in the theme editor
(4) Click Add section (or Add block)
(5) Select the "Apps" tab
(6) Add the app block named "Countdown Timer"

(7) Drag and drop the added app block to where you want the countdown timer to appear
(8) Click the app block
(9) Enable "Show demo in theme editor"
This setting displays the countdown timer in the theme editor only, regardless of the actual conditions.
(10) Customize the countdown timer's design and wording
(11) Click Save
Step 2: Configure Display Settings in the Selling Period Rule

(1) Open the selling period rule you want to display the countdown timer for
(2) Go to the "Before selling period" or "During selling period" section
(3) Check the box for "Show countdown timer"
(4) Enter any text you like for the countdown timer title
(5) Enter any text you like for the countdown timer description
(6) Click Save
Step 3: Verify It's Working

(1) Visit a product that has the selling period rule from Step 2 applied
(2) Check whether the countdown timer is displayed
If the countdown timer is displaying as intended, setup is complete.
Conclusion
That covers the basics of using the RuffRuff Selling Periods countdown timer.
Using the timer effectively can create a sense of exclusivity and urgency, helping boost sales. If you have any questions about the setup or display, feel free to contact our support team.
For more detailed and advanced usage, please also refer to the official documentation below.
Show the Countdown Timer | RuffRuff Selling Periods Help Center

































