Are you struggling with attracting customers to your Shopify store or clearing out old inventory? There is a "magic phrase" that grabs customers' hearts much more effectively than a simple "◯% OFF" or "50% off the second item."
That phrase is: "Buy one, get another one free."
In Western markets, this is known as "BOGO (Buy One Get One Free)" and is recognized as one of the most effective types of promotions.
In this article, we will explain how to easily implement this high-impact "Buy One Get One Free" strategy using the Shopify app "RuffRuff Order Bonus."
What is "Buy One Get One Free (BOGO)"?
"Buy One Get One Free (BOGO)" is exactly what the name implies: a promotion where "if you buy one product, another one becomes free." While the actual discount rate is the same as "selling two items at 50% OFF," the impression it gives customers is entirely different.
In behavioral economics, the word "Free" is considered the strongest psychological trigger. Being able to "get it for free" increases a customer's purchase intent much more than "paying half price."
▼ Recommended for these scenarios:
- End-of-season inventory clearance: When you want to clear summer or winter items you don't want to carry over to next year, while still securing profit (the list price of one item).
- Awareness for new products: When you want to spread word-of-mouth by encouraging customers to "keep one for yourself and give the other to a friend."
- Consumables and set items: Promoting bulk purchases for items people always need more of, such as skincare, supplements, or socks.
Shopify App Capable of BOGO Settings RuffRuff Order Bonus
RuffRuff Order Bonus is a Shopify app that allows you to easily implement Discount campaigns and gift distribution strategies based on various conditions.
- Flexible Application Methods: Choose from automatic or manual application. You can set effective discounts for various situations.
- Diverse Discount Options: You can configure three types: Product discount, Order discount, and Shipping discount. Using these in combination allows for efficient promotion.
- Advanced Discount Features: By utilizing features like Maximum discount amount and Rounding adjustment, you can deploy flexible discount strategies.
By using RuffRuff Order Bonus, you can offer attractive deals to customers and contribute to increasing sales. Strengthen your store's marketing through various strategies.
How to Hold a "Buy One Get One Free" Campaign on Shopify
By following the settings in this chapter, the behavior in the Cart will change based on the quantity of Eligible items as follows:
- 1 item → List price
- 2 items → 1 item free (BOGO achieved)
There is also a demo product where you can check the actual operation.
Preparation: App Setup
In this article, we use the Shopify app "RuffRuff Order Bonus." If you haven't installed it yet, please do so.
(1) From the Setup guide on the app's top page, click "Enable app embed in your live theme."
(2) Select the Shopify theme where you want to install the app from the select box.
(3) Click "Enable app."
(4) Enable "RuffRuff Order Bonus" on the left side of the Theme editor screen.
(5) Click "Save" in the upper right corner.
Step 1: Create a Discount Campaign
(1) Select "Dashboard" (or Campaign list) from the left menu of the app.
(2) Click "Create campaign."
(3) Configure the following in the Campaign overview:
- Campaign name: Internal use (e.g., Inventory Clearance BOGO Sale)
- Discount title: Coupon code displayed to customers (e.g., "Buy 1 Get 1 Free" or "FREE-ITEM")
(4) Set the period you want to run the discount in Active dates.
(5) In the Discount settings, click "Add discount" and select "Product discount."
(6) Configure the following for the Product discount:
- Select "Percentage" and enter "100."
- In "Applies to," set the product you want to offer as BOGO.
- Check "Limit application range."
- Enter "2" for the Start position.
- Enter "2" for the End position.
*By entering "2" in both, only the second item will be eligible for the free discount.
(7) Click "Save."
Step 2: (Optional) Configure Campaign Display Information
By following the settings in this section, you can display information like "Add 1 more for 50% off" within the Widget on your Online store. If not needed, skip to Step 3.
(1) Click "Display settings" for the Discount campaign created in Step 1.
(2) In Display position, enter the order you want it to appear in the Widget. Items are displayed in ascending order of the number.
(3) Enter the name in Campaign title.
(4) Enter detailed information in Campaign description.
(5) Click "Save."
Step 3: Activate the Discount Campaign
(1) Open the Discount campaign created in Step 1.
(2) Click "Activate."
The setup is now complete.
Conclusion
In this article, we introduced the steps to implement "Buy One Get One Free (BOGO)" on Shopify.
The word "Free" is more powerful than "Half Price"; it stops customers in their tracks and strongly encourages them to add items to their Cart. With "RuffRuff Order Bonus," you can start this promotion—which usually requires complex calculations—in just a few minutes.
When you want to clear inventory or rapidly increase your Average Order Value, be sure to incorporate this BOGO strategy.
