[Shopify] How to Offer Exclusive Sales for LINE Members | Using CRM PLUS on LINE × RuffRuff Pre Order

By implementing special sales strategies for LINE members in your Shopify store, you can boost customer engagement and increase sales.

In this article, we introduce specific setup methods for exclusive sales and exclusive discount sales for LINE members, made possible by combining CRM PLUS on LINE with RuffRuff Pre Order. By using these features, you can give members a sense of exclusivity, which can also help increase the number of LINE members.

* In this article, "LINE members" refers to members whose Shopify customer account is linked with their LINE ID.

Benefits of Offering Exclusive Sales and Exclusive Discount Sales to LINE Members

By offering exclusive sales to LINE-linked members, you can create a sense of exclusivity — "only I can get this" or "only I can buy this at a special price" — which is expected to increase customers' purchasing motivation.

Furthermore, by promoting the benefits of LINE linking, you can expect an increase in account registrations and the number of LINE-linked members.

Apps That Let You Offer Exclusive Sales and Exclusive Discount Sales to LINE Members

By using "CRM PLUS on LINE" for LINE linking and "RuffRuff Pre Order" for exclusive sales, you can offer exclusive sales and exclusive discount sales to LINE members.

Members who are linked to LINE using CRM PLUS on LINE automatically receive the customer tag "line."

RuffRuff Pre Order has a feature that lets you offer exclusive sales and exclusive discount sales only to members with a specific customer tag. By using the "line" customer tag that CRM PLUS on LINE automatically assigns, you can easily offer exclusive sales and exclusive discount sales to LINE members.

CRM PLUS on LINE | For Linking Accounts with LINE

Image source: CRM PLUS on LINE | Shopify App Store

"CRM PLUS on LINE" is a Shopify app that links store/e-commerce site members with LINE Official Account friends, enabling messages tailored to each individual's needs and a convenient purchase flow through the LINE Official Account. Integration with Shopify Flow also enables flexible message automation.

The blog article below provides detailed information about CRM PLUS on LINE's features, pricing plans, and setup instructions. Please use it as a reference.

RuffRuff Pre Order | For Exclusive Sales and Exclusive Discount Sales

"RuffRuff Pre Order" is a Shopify app that lets you offer pre-orders with simple setup. The app reduces lost sales opportunities for out-of-stock items and products before launch, helping to increase sales.

Additionally, with just one app, you can realize a variety of sales strategies such as "limited-time sales," "limited-time discount sales," "pre-launch announcements," "recurring sales," "member-only discount sales," "VIP member-only sales," and "deferred payments."

How to Offer Exclusive Sales to LINE Members

By making the settings in this section, only members who are linked to LINE using CRM PLUS on LINE (members with the "line" tag) will be able to purchase the product.

* This section assumes that you have already completed the setup of CRM PLUS on LINE and RuffRuff Pre Order.

Result

By following the setup method introduced in this section, the product will behave as follows depending on the member's status.

For LINE members (members with the "line" tag)

• The cart button is clickable
• The cart button text reads "Add to cart"

For non-members or non-LINE members

• The cart button is not clickable
• The cart button text reads "Not available for purchase"
• A message indicating that the product is exclusive to LINE-linked members is displayed below the cart button

We've also prepared a demo product, so please give it a try.

Setup Method

The setup method consists of the following 2 steps.

• Step 1. Create a pre-order rule for LINE-linked member exclusive sales
• Step 2. Apply the created rule to the product

Step 1. Create a Pre-order Rule for LINE Member Exclusive Sales

First, create a pre-order rule for LINE member exclusive sales.

(1) Click "Pre-order rules" in the left menu

(2) Click "Create rule" from the pre-order rules page

(3) Select "Simple pre order" from the pre-order rule types

(4) Make the following settings in "Conditions"

• Sell only to customers have registered for an account.: Check the box
• Customer tags: Add "line"

(5) Make the following settings in "Actions (Pre-order)" (this is the action for LINE members)

• Cart button text: Add to cart

(6) Make the following settings in "Actions (If not met)" (this is the action for non-LINE members)

• Cart button appearance: Disable cart button
• Cart button text: Not available for purchase except for LINE-linked members
• Product message: This product is exclusive to LINE-linked members. To purchase it, you must be a LINE-linked member. Please "Register" or "Log in" first.

(7) Click "Save"

Step 2. Apply the Rule to the Product

Next, apply the pre-order rule created in Step 1 to the product for which you want to offer LINE member exclusive sales.

(1) Check the product for which you want to offer LINE-linked member exclusive sales

(2) Click "Apply rule"

(3) Select the pre-order rule created in Step 1 from the displayed dialog

(4) Click "Apply rule"

How to Offer Exclusive Discount Sales to LINE Members

By making the settings in this section, only members who are linked to LINE using CRM PLUS on LINE (members with the "line" tag) will be able to purchase at the sale price, while other members can only purchase at the regular price.

* This section assumes that you have already completed the setup of CRM PLUS on LINE and RuffRuff Pre Order.

Result

By following the setup method introduced in this section, the product will behave as follows depending on the member's status.

For LINE-linked members (members with the "line" tag)

• Sold at a 10% discount

For non-members or non-LINE-linked members

• Sold at the regular price

We've also prepared a demo product, so please give it a try.

Setup Method

The setup method consists of the following 2 steps.

• Step 1. Create a pre-order rule for LINE member exclusive discount sales
• Step 2. Apply the created rule to the product

Step 1. Create a Pre-order Rule for LINE Member Exclusive Discount Sales

First, create a pre-order rule for LINE member exclusive discount sales.

(1) Click "Pre-order rules" in the left menu

(2) Click "Create rule" from the pre-order rules page

(3) Select "Pre order with purchase options" from the pre-order rule types

(4) Make the following settings in "Conditions"

• Sell only to customers have registered for an account.: Check the box
• Customer tags: Add "line"

(5) Make the following settings in "Actions (Pre-order)" (this is the action for LINE members)

• Cart button text: Add to cart

(6) Make the following settings in "Actions (If not met)" (this is the action for non-LINE members)

• Cart button appearance: Show cart button
• Product message: This product can be purchased at a 10% discount only by LINE members. To purchase at the discounted price, you must link your account with LINE. Please "Register" or "Log in" first.

(7) Make the following settings in Purchase options (this is the discount setting for LINE members)

• Enable purchase options: Check the box
• Pre-order plan name: LINE Members Only 10% OFF
• Pre-order plan description: Available exclusively to LINE members at 10% OFF.
• Discount value: Select Percentage and enter 10%

(8) Click "Save" in the upper right corner of the screen

Step 2. Apply the Created Rule to the Product

Next, apply the pre-order rule created in Step 1 to the product for which you want to offer the LINE member sale.

(1) Check the product for which you want to offer the LINE-linked member exclusive discount sale

(2) Click "Apply rule"

(3) Select the pre-order rule created in Step 1 from the displayed dialog

(4) Click "Apply rule"

In Conclusion

The above describes how to set up sales strategies for LINE members using CRM PLUS on LINE and RuffRuff Pre Order. With this setup, the following sales strategies become possible.

[Sales of LINE Member Exclusive Products]

• Setting up products that only LINE-linked members can purchase
• Displaying a message encouraging other members to link their LINE account

[Offering LINE Member Exclusive Discount Sales]

• Selling at a special price for LINE-linked members
• Selling at the regular price for other members, while displaying a message encouraging them to link their LINE account

Let's leverage these LINE-linked sales strategies to develop more effective marketing initiatives.