Are you struggling to increase the average order value (AOV) of your Shopify store? Common "Buy 2, Get a Discount" promotions have a weakness: the 3rd item often returns to the original price, which can actually discourage customers from buying more.
To solve this, we recommend implementing a "Half price for the 2nd item and beyond" promotion, where the deal gets better the more they buy.
In this article, we will explain how to easily implement this powerful cross-selling strategy using the Shopify app "RuffRuff Order Bonus." Let's induce "add-on purchases" for apparel and miscellaneous goods to maximize your sales.
What is the "Half Price for the 2nd Item and Beyond" Strategy? A Game-Changer for Increasing AOV
"Half price for the 2nd item and beyond" is a promotion technique that strongly encourages customers to "buy in bulk."
In common "Buy 2 items for a discount (discount only on the 2nd item)" strategies, the price returns to normal for the 3rd item. This creates a psychological barrier where customers feel like they are losing out if they buy a 3rd item, making them more likely to avoid purchasing an odd number of items.
However, by setting it to "Half price for all items from the 2nd one onwards," the mindset of "the more I buy, the more I save" takes over, significantly lowering the hurdle for adding 3rd or 4th items to the cart.
Recommended for these scenes:
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Apparel & Suits: Promoting add-on purchases of extra suits or shirts as "Half price for the 2nd suit onwards."
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Cosmetics & Goods: When you want customers to "buy the whole set" of different colors or series.
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Inventory Clearance: When you want to clear out end-of-season items (since profit is easier to secure if at least one is sold at the original price).
Shopify App Capable of Setting Half Price for the 2nd Item and Beyond
RuffRuff Order Bonus
RuffRuff Order Bonus is a Shopify app that allows you to easily implement discount campaigns and gift campaigns based on various conditions.
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Flexible Discount Application Methods: Choose between automatic and manual discounts. You can set effective discounts according to various situations.
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Diverse Discount Settings: You can configure three types: Product discount, Order discount, and Shipping discount. Combining these enables efficient promotions.
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Advanced Discount Options: By utilizing features like maximum discount amount and rounding adjustment, you can deploy a flexible discount strategy.
Using RuffRuff Order Bonus, you can offer attractive deals to customers and contribute to increasing sales. Let's further strengthen your store's marketing through various strategies.
How to Implement "Half Price for the 2nd Item and Beyond" in Shopify
By following the settings in this chapter, the behavior based on the number of eligible items in the cart will be as follows:
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1 item → No discount
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2 items → 1 item at half price
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3 items → 2 items at half price
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4 items → 3 items at half price
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5 items → 4 items at half price
(And so on)
We also have a demo product where you can check the actual operation, so please take a look.
[Demo] Half price for the 2nd item and beyond
Preparation: App Setup
In this article, we use the Shopify app "RuffRuff Order Bonus." If you haven't installed it yet, please do so.
(1) Click "Enable app embed in your live theme" from the Setup guide on the app's top page.
(2) Select the Shopify theme you want to introduce the app to from the select box.
(3) Click "Enable app."
(4) Enable "RuffRuff Order Bonus" on the left side of the theme editor screen.
(5) Click "Save" in the upper right corner of the screen.
Step 1: Create a Discount Campaign
(1) Select "Discounts" from the left menu of the app.
(2) Click "Create campaign."
(3) Configure the following in the Campaign overview:
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Campaign name: Any name for internal management within the app.
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Discount title: The name of the discount code displayed to customers.
(4) Set the period for the discount in the Active dates.
(5) Add a "Product discount" in the discount settings.
(6) Configure the following for the Product discount:
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Select "Percentage" and enter "50."
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Set the items you want to make half-price from the 2nd one onwards in "Applies to."
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Check "Limit application range."
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Enter "2" in Start position. Note: By entering "2" here, the 1st item will be at the original price, and the discount will apply from the 2nd item onwards. (7) Click "Save."
Step 2: (Optional) Configure Campaign Information
By following the settings in this section, you can display campaign information such as "1 more item for half price" within a widget on your online store. If display is not required, proceed to Step 3.
(1) Click "Display settings" of the discount campaign created in Step 1.
(2) Enter the order you want it to appear in the widget in Display position. Items are displayed in ascending order of the numerical value.
(3) Enter the Campaign name in the Campaign title.
(4) Enter detailed information about the campaign in the Campaign description.
(5) Click "Save."
Step 3: Activate the Discount Campaign
(1) Open the discount campaign created in Step 1.
(2) Click "Activate."
The setup is now complete.
Finally
In this article, we introduced the setup procedure to achieve "Half price for the 2nd item and beyond" in Shopify.
By utilizing "RuffRuff Order Bonus," you can immediately start a flexible discount strategy without writing complex code. Whether it's end-of-season inventory clearance or promoting bulk buying for new products, please incorporate this strategy. Increase customer satisfaction with attractive offers and lead your store to growth.
