
Ruffruff Pre Orders
Shopify App that Enables Flexible Sales Strategies
App Performance
3,700
Stores
Total Number of Stores Using the App
220
Yen
Cumulative Sales Through the App
200
10,000+
Cumulative Number of Orders Through the App
Before/After
By using this app, you can implement pre-orders with various conditions

Before

After
Highest quality
Adopted as a highest quality app
The first Shopify app in Japan to achieve the prestigious "Built for Shopify" certification. "Built for Shopify" is an official Shopify qualification awarded only to the highest quality apps that meet standards for usability, security, performance, and utility among over 8,000 apps published in the Shopify App Store.
No-code
Easy implementation with no coding
Can be implemented on any Shopify site without programming knowledge. Setup is completed in just 3 steps. Design can also be customized without coding.
Reliable
Reliable Customer Support
Have questions while using the app? Email us anytime for assistance
By Variant
Various Sales Options Available by Variation
You can set individual sales rules for each product variation (color, size, etc.). For example, you can run limited-time sales for only the red color of the same product, or conduct VIP member-exclusive sales for new colors only.
Features

Pre-orders
Various types of pre-orders are possible based on different conditions:
・Always available for pre-order
・Pre-order when out of stock
・Pre-order only when in stock
・Pre-order when stock falls below 5 units
・Limited pre-order for 100 units
・Pre-order starting from December 11, 2025
・Pre-order until December 31, 2025

Pre-orders Beyond Product Pages
Unlike existing pre-order apps, you can implement pre-orders on pages and section parts other than product pages:
・Product pages
・Collection pages
・Featured product sections
・Featured collection sections
・Within wishlists (MF Favorites only)

Pre-order Condition Settings
You can set various conditions for implementing pre-orders:
・Start date and time
・End date and time
・Minimum stock
・Maximum stock
・Membership status
・Customer tags
・Excluded customer tags
・Recurring (daily, weekly, monthly)

Pre-order Actions
You can freely set actions during pre-order implementation. For example, you can change cart button text, display custom messages, or apply discounts.

Non-qualifying Actions
You can set actions for when pre-order conditions are not met. For example, you can hide the cart button or display custom messages.

Pre-order Badge
You can highlight pre-order products with badges. Badge designs can be freely customized using custom CSS.

Pay Later
For pre-orders, you can implement pay later options (or partial advance payment) instead of full advance payment. Using the pay later feature, you can collect payment at any desired timing, such as before shipping.

Order Tags
Automatically assigns an order tag named "PreOrder" to pre-orders. You can identify pre-orders from the order list screen by checking the order tags. Custom order tags can also be set.

Translation
All text data that can be set within the app can be switched to various languages.

Simultaneous Order Restrictions
You can implement bundling control to prevent pre-order items from being ordered simultaneously with regular items. Control between pre-order items is also possible.

Inconsistent Order Restrictions
You can prevent orders of pre-order items remaining in the cart after the pre-order period has ended. Using this feature helps prevent unintended orders.

Quantity Limits
You can set the maximum quantity that can be purchased in a single order.

Cart Design Customization
You can customize the design of cart buttons both during pre-order periods and outside of pre-order periods.

Fulfillment Status
You can automatically set the fulfillment status of pre-orders to any desired status.

Hide Delivery Date/Time Selection Module
You can hide the delivery date/time selection module to prevent selection when pre-order items are in the cart.

Limited-Time Sales
You can implement limited-time sales. You can set sales start and end dates/times, and display different messages for each period.

Limited-Time Sales
You can implement limited-time sales. During the sale period, items are sold at a discount, and outside the sale period, they are sold at regular prices.

VIP Member Exclusive Sales
You can restrict product sales to users with specific customer tags such as "VIP".

Limited Sales of One Item per Person
By using Shopify Flow in combination with RuffRuff Pre-order, you can implement sales limited to "one item per person".

Block Purchases from Blacklisted Members
You can prevent purchases from members tagged with customer tags such as "Blacklist".

Back-in-Stock Notification Enhancement
You can enhance the back-in-stock notification features of Klaviyo and Omnisend. Back-in-stock notifications for out-of-stock items can be accepted not only on product pages but also on collection pages.

Countdown Timer
Display the time remaining until a product launch, a sales period, or a sale ends as a countdown.

Custom Buttons
Freely display custom messages, buttons, and links. For members-only products, you can show a sign-in prompt only to guest shoppers; for sale items, you can link to collections included in the same sale.

Hide Specific Elements
For pre-order products, you can hide the sticky cart; for limited-sale products, you can hide social sharing buttons; and for postpaid products, you can hide payment icons other than Shopify Payments.
Price
3-day free trial is available
Starter
Basic
Pro
$9 per month
$52 per month
$199 per month
$1990 per year (Save 2 months)
3%
1%
All features available
All features available
All features available
User Testimonials
I've tried various pre-order apps, but this one is #1 in functionality and ease of use. Customer support is also very responsive, and I'm extremely satisfied. I plan to continue using it.
They answered my questions in detail before implementation. After starting to use it, their comprehensive support has been truly helpful in my daily struggles with Shopify. They respond sincerely even to beginner questions, so I recommend consulting them first when you're stuck. I'm really glad I implemented this app.
This is extremely helpful, as we often want to offer made-to-order sales when an item is out of stock. It supports many other sales scenarios as well, and the help pages are very user-friendly.
Japanese language support is really the best. While there are many overseas apps, communicating with their support requires a lot of effort. Especially with payment-related matters, where a single mistake can significantly affect customer relationships, I chose this Japanese-made, Japanese-language app. When actually using it, there were many things I didn't understand, so having quick support in Japanese was extremely helpful!
I was struggling with pre-order apps, but with Japanese language support and quick, detailed customer service responses, any unclear points are quickly resolved, which is very good. Among the many English apps, this one is from a Japanese company, so it's recommended for those who aren't comfortable with English.
While foreign pre-order apps can do many things, I gave up using them because they were difficult to operate in English and had complex management screens. Then I found this Japanese app and implemented it immediately. The management screen is clean and easy to understand, and in a good way simple, so even beginners can use it right away.
Comparison with Similar Pre-order Apps
S Pre-orders
RuffRuff Pre Order
H Pre-order App
※ No longer available in the App Store
$9.99
- Starter $9
- Basic $52
- Pro $199
$ 19.99
- Product page only
・Product page
・Collection page
・Featured product section
・Featured collection section
- Product page only
- Start date/time
- End date/time
- Start date/time
- End date/time
- Minimum stock
- Maximum stock
- Membership status
- Customer tags
- Excluded customer tags
- Monthly repeat
- Weekly repeat
- Cart button (up to 10 characters)
- Product message
- Cart button
- Product message
- Cart message
- Alert message
- Cart button
- Bundle control
- Inconsistent product control
- Quantity control
- Cart and Checkout validation API support
- Order tags
- Fulfillment status
- Bulk payment collection for pay-later orders
・Shipping & Order Supporter
・Calendar Master
・Delivery Date & Time .amp
・Plus Shipping
・Shipping Manager
・Japan Order CSV
・PointPon
・Klaviyo
・Omnisend
・RuffRuff Order Limits
- Always pre-order
- Pre-order for specified period
- Always pre-order
- Pre-order for specified period
- Pre-order when out of stock
- Release announcement
- Limited-time sales
- Limited-time sale discount
- Member-exclusive sales
- Member-exclusive sale discount
- VIP member-exclusive sales
- VIP member-exclusive sale discount
- Monthly recurring sales
- Weekly recurring sales
- Sales to non-blacklisted members
- Monthly discount sales
- Weekly discount sales
- Sales with quantity limits
- One item per person sales
- Always pre-order
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FAQ
Frequently Asked Questions
Yes. there is a 3-day free trial period.
Yes. We offer implementation support via email. If you have any questions about implementing the app, please contact us through the inquiry form.
This is possible. It can also be used with the Vintage theme.
You can downgrade at any time. You can also upgrade at any time.
RuffRuff Pre Order Use Cases

Shopify Limited-Time Sale Guide: Comparing and Explaining 3 Methods
A thorough guide to the three ways to run a limited-time sale on Shopify. Compares the built-in feature, manual setup, and dedicated apps, along with the pros and cons of each and how to use RuffR...

Implementing VIP Member-Only Sales on Shopify | The Complete Guide with RuffRuff Apps
A detailed guide to implementing VIP member-only sales on Shopify. A complete step-by-step setup guide using the RuffRuff Order Limits and RuffRuff Pre Order apps. Boost customer loyalty and increa...

How to Use and Specifications of the Countdown Timer Feature in the Shopify App "RuffRuff Pre Order"
Explains the basic steps for installing the "Countdown Timer" feature of RuffRuff Pre Order on the product page. Assuming an Online Store 2.0 compatible theme, this briefly summarizes the key point...

Explains how to combine CRM PLUS on LINE with RuffRuff Pre Order to offer products exclusively to LINE-linked members and sell at discounted prices. This article introduces, step by step, effective...

This article explains how to sell products exclusively to LINE-linked members on Shopify. It introduces recommended Shopify apps and shares example settings for exclusive sales and promotions for L...

A detailed explanation of how to run early access exclusively for VIP members on Shopify. Using the RuffRuff Pre Order app, this article introduces step by step how to implement effective member-ex...




























