Google Pay is a service that lets customers complete online payments quickly and securely using the credit card and shipping information linked to their Google account. By adding Google Pay to your Shopify store, customers can significantly shorten the checkout process, which can help reduce the risk of cart abandonment and improve conversion rates.
This article explains everything from the basic setup for effectively using Google Pay on Shopify, to the more advanced method of hiding Google Pay under specific circumstances.
What Is Google Pay
Google Pay is a mobile payment service provided by Google. Customers can purchase products safely and easily using the credit card and shipping information registered to their Google account.
Benefits of Adding Google Pay
- Helps prevent cart abandonment
- Easy to set up
- Low cost
The blog article below explains the benefits in more detail, along with the drawbacks and how to set it up. If you'd like to learn more about Google Pay, please refer to it.
How to Set Up Google Pay
(1) From the Shopify admin, go to Settings > Payments > Manage
(2) Click "Manage payment methods"
(3) Enable Google Pay
How to Hide Google Pay Under Specific Conditions
In this section, we'll introduce how to use RuffRuff Order Limits to hide Google Pay when specific products are included in the cart.
Step 1: Install the App
First, install RuffRuff Order Limits, introduced above, from the Shopify App Store.
You can find "RuffRuff Order Limits" by searching "ruffruff" in the Shopify App Store. Once you're on the RuffRuff Order Limits app page, click "Install".
Step 2: Select a Plan
The app requires a subscription to the Light plan. Choose between monthly billing and annual billing (2 months free) based on how frequently you'll use it.
(1)Select "Pricing plans" in the app
(2)Click "Change plan" for the plan you want to subscribe to
(3)Review the plan details and click "Approve"
Step 3: Create a Payment Rule
Once you've upgraded your plan, set up a payment rule. Use a payment rule to configure "hide Google Pay for specific products".
(1)Select "Payment rules" in the app
(2)Click "Create rule"
(3) Enter any rule name in the title
(4) In the payment methods section, select "Google Pay"
(5) In the products section, select "Specific products"
(6) Use "Search products" to add the products for which you want to hide Google Pay
(7) Click "Save"
Step 4: Enable the Embedded App
Enable the embedded app on your Shopify theme. This makes it possible to control the quantity picker, display product messages, and more.
(1) From the Shopify admin, go to Online Store > Themes
(2) Click "Customize" for the theme you want to add the app to
(3) Select "App embeds" on the left of the screen
(4) Enable the app embed named "RuffRuff Order Limits"
(5) Click "Save"
Step 5: Verify It Works
(1) Add a product that is NOT configured in the payment rule (i.e. not a target for hiding) to the cart
(2) Go to the checkout page and confirm that Google Pay is NOT hidden
(3) Add a product that IS configured in the payment rule (i.e. a target for hiding) to the cart
(4) Go to the checkout page and confirm that Google Pay IS hidden
In Conclusion
In this article, we explained the benefits of adding Google Pay to your Shopify store and its basic setup, as well as the concrete steps for using the "RuffRuff Order Limits" app to hide Google Pay for specific products.
Google Pay is an effective payment method that improves customer convenience and contributes to increased sales, but depending on the specific products or sales strategy, there may be cases where you want to control payment methods more flexibly.
Using the method introduced here as a reference, adjust the settings to fit your own store's situation to make the most of Google Pay, and aim for further improvements in customer satisfaction and conversion rate. If you have any questions about the setup method or using the app, please also check the support information for each service.
