This article introduces the specific steps for setting up tiered discounts by membership rank using the Shopify app "RuffRuff Order Bonus."
Once set up, Bronze members will automatically receive a 5% discount, Silver members 10%, and Gold members 15% — helping boost customer purchase motivation and repeat purchase rates.
What Is RuffRuff Order Bonus
RuffRuff Order Bonus is a Shopify app that lets you run a wide variety of discount and gift-giveaway campaigns based on virtually any condition.
For example, you can run discount campaigns such as:
- Free shipping on first order
- Volume discounts
- Limited-time sales on specific collections only
- Free shipping on orders over ¥10,000
- Half-price shipping for 5+ items, free shipping for 10+ items
and more.
Result
The method introduced in this article assumes you already have a "Prerequisite: Membership Rank System" in place, and shows you how to set up a discount campaign where higher ranks get better deals.
- Normal members → No discount
- Bronze members → 🈹 5% OFF
- Silver members → 🈹 10% OFF
- Gold members → 🈹 15% OFF
Prerequisite: Membership Rank System
| Membership Rank | Condition | Customer Tag |
|---|---|---|
| Normal | Total purchase amount under ¥10,000 | Normal |
| Bronze | Total purchase amount ¥10,000 – under ¥30,000 | Bronze |
| Silver | Total purchase amount ¥30,000 – under ¥100,000 | Silver |
| Gold | Total purchase amount ¥100,000 or more | Gold |
The blog article below explains how to implement a membership rank system like the one above using Shopify's segment feature and Shopify Flow. If you'd like to build a membership rank system for free, check it out.
How to Set Discount Rates by Membership Rank
Preparation: Set Up the App
This article shows how to use the Shopify app "RuffRuff Order Bonus" to set up discount campaigns with different rates for each membership rank. If you haven't installed RuffRuff Order Bonus yet, please install it first.
Enable the App Embed
(1) Click "Enable app embed in your live theme" from the Setup guide on the app's top page.
(2) Select the Shopify theme you want to add the app to from the select box.
(3) Click "Enable app."
(4) Enable "RuffRuff Order Bonus" on the left side of the theme editor.
(5) Click "Save" in the top right of the screen.
Step 1: Create a 5% Off Campaign for the Bronze Rank
(1) Select "Discounts" from the left menu of the app.
(2) Click "Create campaign" from the discount campaign list.
(3) Enter any name you like for the Campaign name.
(4) Set the period you want to run the campaign for Active dates.
(5) Add a "Customer tag" condition under Eligibility conditions.
(6) Set the following for the Customer tag condition:
- Select "Contains all"
- Add "Bronze"
(7) Set the following in the discount settings:
- Select Order discount
- Select "Percentage"
- Add "5%"
(8) Leave all checkboxes unchecked under Combinations of discounts.
(9) Click "Save."
Step 2: Create a 10% Off Campaign for the Silver Rank
(1) Select "Discounts" from the left menu of the app.
(2) Click "Create campaign" from the discount campaign list.
(3) Enter any name you like for the Campaign name.
(4) Set the period you want to run the campaign for Active dates.
(5) Add a "Customer tag" condition under Eligibility conditions.
(6) Set the following for the Customer tag condition:
- Select "Contains all"
- Add "Silver"
(7) Set the following in the discount settings:
- Select Order discount
- Select "Percentage"
- Add "10%"
(8) Leave all checkboxes unchecked under Combinations of discounts.
(9) Click "Save."
Step 3: Create a 15% Off Campaign for the Gold Rank
(3) Enter any name you like for the Campaign name.
(4) Set the period you want to run the campaign for Active dates.
(5) Add a "Customer tag" condition under Eligibility conditions.
(6) Set the following for the Customer tag condition:
- Select "Contains all"
- Add "Gold"
(7) Set the following in the discount settings:
- Select Order discount
- Select "Percentage"
- Add "15%"
(8) Leave all checkboxes unchecked under Combinations of discounts.
(9) Click "Save."
Step 4: Activate the Campaigns
(1) Open the campaign list.
(2) Check the boxes for the campaigns created in Steps 1–3.
(3) Click "Activate."
Testing
(1) Confirm that no discount is applied when a Normal member adds a product to the cart.
(2) Confirm that the subtotal price is discounted by 5% when a Bronze member adds a product to the cart.
(3) Confirm that the subtotal price is discounted by 10% when a Silver member adds a product to the cart.
(4) Confirm that the subtotal price is discounted by 15% when a Gold member adds a product to the cart.
Frequently Asked Questions
Can I still run this discount campaign if membership ranks are managed via customer metafields?
Yes, you can.
By using "Customer metafield" under Eligibility conditions, stores that manage membership rank via customer metafields can also set discount rates by membership rank.
Can discounts by membership rank be limited to specific products or collections only?
Yes, you can.
This can be achieved by using Product discount in the discount settings and selecting "Specific product" (or "Specific collection") for the Applies to setting.
Can I set shipping discounts by membership rank?
Yes, you can.
Use Shipping discount in the discount settings and set the discount rate for each campaign.
Conclusion
This article introduced how to set up discounts by membership rank using RuffRuff Order Bonus. This approach can be expected to deliver the following benefits:
- Improved customer loyalty: Encourages repeat purchases by rewarding higher ranks with better deals
- Higher average order value: Motivates customers to spend more in order to reach a higher rank
- Greater operational efficiency: Eliminates the need to apply discounts manually, reducing workload
After setup, we recommend regularly analyzing usage and sales impact for each rank, and adjusting discount rates or conditions as needed.
If you're considering introducing a membership rank system in Shopify, the following blog article may also be helpful.
Finally, the blog article below introduces representative discount campaigns you can run on Shopify. Find the campaign that's the perfect fit for your store and kickstart a boost in sales.
