In this article, we'll explain how to use the Shopify app "RuffRuff Order Bonus" to offer free shipping exclusively for VIP members.
The setup is relatively simple and can be done without any programming knowledge. Please read through to the end and use this to enhance the service you offer your store's VIP members.
What Is RuffRuff Order Bonus?
RuffRuff Order Bonus is a Shopify app that lets you run a wide variety of discount and gift-giveaway campaigns based on any condition.
By using this app, you can run shipping discounts like the following.
- Free shipping on first order
- Free shipping for a limited time
- Free shipping on purchases over ¥10,000
- Half-price shipping for 5+ items, free shipping for 10+ items
- Free shipping only for loyal customers
and more
You can implement many other shipping discount strategies as well. Please check the service page for details.
Output
By configuring the settings described in this article, the behavior will change depending on the customer's status, as follows.
- Guest customers (not logged in) ... No discount
- Regular customers (logged in) ... No discount
- VIP customers (customers with the VIP customer tag) ... Free shipping
Setup Instructions
This section introduces how to use the Shopify app "RuffRuff Order Bonus" to offer free shipping only to VIP members.
Preparation: Set Up the App
If you have already installed and set up "RuffRuff Order Bonus", please proceed to Step 1 below.
Enable the Embedded App
(1) Click "Enable app embed in your live theme" from the Setup guide on the app's top page.
(2) From the select box, choose the Shopify theme where you want to install the app
(3) Click "Enable app"
(4) Enable "RuffRuff Order Bonus" on the left side of the theme editor screen
(5) Click "Save" in the upper right of the screen
Step 1: Create a Campaign for Free Shipping for VIP Members Only
(1) Select "Discounts" from the left menu of the app.
(2) From the discount campaign list, click "Create campaign"
(3) Enter any name you like in the Campaign name field
(4) Set the period during which you want to run the campaign in Active dates
(5) Add a "Customer tag" condition under Eligibility conditions
(6) Add "VIP" to the input field
(7) Configure the following in the discount settings
- Select Shipping discount
- Select "Percentage"
- Enter "100"
(8) Click "Save"
Step 2: Activate the Campaign
(1) Open the campaign created in Step 1
(2) Click "Activate"
Testing the Behavior
(1) As a guest customer, add a product to the cart and go to the checkout page
(2) Confirm that the free shipping discount is not applied
(3) As a regular customer, add a product to the cart and go to the checkout page
(4) Confirm that the free shipping discount is not applied
(5) As a VIP customer, add a product to the cart and go to the checkout page
(6) Confirm that shipping is free
Conclusion
In this article, we explained how to offer free shipping exclusively for VIP members using the "RuffRuff Order Bonus" app. This feature enables flexible shipping fee configuration using customer tags, allowing you to provide differentiated service for VIP members.
Expected Benefits After Implementation
- Increased satisfaction among VIP members
- Increased repeat purchase rate
- Strengthened customer loyalty
- Higher average order value
Tips for Operation
After completing the setup, we recommend regularly measuring the campaign's effectiveness and considering adjustments to the conditions as needed. It's also helpful to clearly define the criteria for assigning the VIP tag to customers, which will enable more effective operation.
With "RuffRuff Order Bonus", you can implement a variety of shipping discount strategies beyond the free shipping feature introduced here. Please make use of its other features to match your store's business strategy.
Finally, the blog article below introduces some of the most popular discount strategies you can implement on Shopify. Find the perfect strategy for your store and give your sales a boost.
