The rich text editor is now available for product messages in RuffRuff Selling Periods.
Compared to the previous plain text, this greatly expands your expressive freedom. You can convey the appeal of your campaigns more effectively and boost customers’ purchase intent.
Newly available formatting options
The rich text editor supports the following formatting:
- Bold - Emphasize important information
- Italic - Add accented expression
- Underline - Make specific text stand out
- Text color - Use color to highlight the selling period
- Links - Direct customers straight to target products or detail pages
- Variables - Dynamically insert the sale start or end date/time
Benefits of using rich text
1. Clearly communicate the appeal of your campaign
Use color and formatting to visually emphasize the upcoming launch date or sale end date.
2. Provide a clear path to target products
Use text links to guide customers to target product pages or category pages, which can help improve browsing rates and conversion rates.
3. Encourage purchases with detailed explanations
By organizing and displaying information customers want to know, such as the selling period, you can ease their concerns and encourage purchases.
Where it applies
The rich text editor is available in the following 3 locations within a Selling Period rule:
- Before sale starts > Product message
- During sale period > Product message
- After sale ends > Product message
Other improvements
- Improved the color picker UI in the settings screen
- Improved the Selling Period rule preview display
- Design changes made in the settings screen are now reflected in the preview in real time
- Settings made in the rich text editor are now reflected in the preview
- Variables are now automatically converted for each language
