The rich text editor is now available for campaign descriptions in RuffRuff Order Bonus.
Compared to plain text, this greatly expands your expressive freedom, letting you convey the appeal of your campaigns more effectively and boost customers' purchase intent.
Newly available formatting options
The rich text editor now supports the following formatting:
- Bold — emphasize important information
- Italic — add accented expressions
- Underline — make specific text stand out
- Text color — use color to convey the value of the campaign
- Links — direct customers straight to target products or detail pages
Benefits of using rich text
1. Clearly communicate the campaign's appeal
Use color and formatting to visually highlight "great deal" points such as discount rates and bonus details.
2. Provide a clear path to target products
Text links can guide customers to target product pages or category pages, which can help improve browsing and conversion rates.
3. Support purchases with detailed explanations
Organize and display information customers want to know, such as conditions and time periods, to ease concerns and encourage purchases.
Improved user experience
With this update, we've also optimized how the widget is displayed.
For campaign descriptions with 4 or more lines
- Initial display: shows up to 3 lines
- Action: tap "…" (ellipsis) to expand the full text
- Effect: shows only the necessary information without taking up the whole screen
This keeps the display clean while still conveying detailed information when needed.
